This project was developed with the Fern team.
The video was created for the 2021 Asana Virtual Summit
We used 2D animation, texture, and a limited, sophisticated color palette to bring visualize various ways they are helping employees, stakeholders and subscribers find clarity amongst business chaos.
The title sequence is heartfelt and lively in order to create intrigue to kickoff the event. We also brought motion to various storytelling sequences, which were played over video footage and voice over to maintain interest and help bring ideas like visibility, workflow, alignment and data protection to life in a graphic way.
Asana Scale - Work together. Go anywhere.
Credits:
James Mabery- Art Direction and Animator.
Lacey Valentini- Designer
Alvaro Parra, Seba Munoz and Louis Robert - Animators
